As the UEFA Champions League 2013/2014 season hits the
knockout phase, the stage is now set for Heineken®, the World’s leading
international premium lager beer to give Nigerian football fans the
opportunity to feel and experience the UEFA Champions League Trophy.
The
trophy - which will be in Nigeria from March 13, 2014 with the brand
ambassador Ruud Gullit, an ex-international and football star and coach,
will remain in the country till March 16, 2014.
The
UEFA Champions League Trophy Tour has been presented for eight
consecutive years by Heineken® international, a UEFA Champions League
partner. In 2013, Heineken® will give football fans in Nigeria,
Argentina and Vietnam the chance to see and get up close to the
prestigious trophy. Like Heineken®, the trophy is a true global icon. It
represents the excellence of the UEFA Champions League worldwide and
the ultimate achievement in European club football.
In order to
make the event memorable, various events and activities have been lined
up by the brand to give consumers, trade partners as well as the media
first hand contact with the trophy which is making its tour of Nigeria
for the second time after it did so in 2009.
In a statement, Mr.
Walter Drenth, Marketing Director Nigerian Breweries Plc, said “the
Champions league trophy tour is an activity unique to Heineken®. No
other brand is capable of holding the trophy tour outside of Europe.”
He
promised football fans that the brand - in consonance with its tagline
of “Opening Your World”- would provide an experience that only Heineken®
can deliver its consumers.
On August 31, 2013, Heineken®
announced the extension of its sponsorship with the UEFA Champions
League. The new agreement means that the brand will continue as an
official partner of the world's most prestigious club football
competition up to and including the 2017 / 2018 season.
Consumers
could also text TrophyTour, Name, Age, and State to 20388 to participate
in the Heineken UEFA Champions League Quiz (SMS Game) to win prizes
including chances to Meet the Trophy, Ruud Gullit, Christian Karembu and
other Football legends.
For more details visit www.meetthetrophy.com .
Twitter audience could follow the trophy tour experience with #meetthetrophy and @Heinken_NG
READ MORE: http://news.naij.com/60227.html
READ MORE: http://news.naij.com/60227.html
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